Hey, we all know it’s tough to make a buck these days. Competition is tougher than it’s ever been, and many of the rules of business have been upended by the digital, information economy. But if you’ve got a strong leader, you can still succeed in the cut-throat marketplace … even if that leader still sucks a pacifier.
The Boss Baby spent a second straight weekend atop the box office standings, adding another $26.3 million to its bottom line. Disney’s Beauty and the Beast finished second with about $25 million, pushing its four-week North American total to $432.3 million. And if you lump in its worldwide grosses, Beauty and the Beast is less than $23 million from becoming the year’s first $1 billion flick.
Smurfs: The Lost Village was the weekend’s highest earning newcomer, banking about 14 million smurfberries. With Smurfs’ weekend success, the weekend’s top three movies are all rated PG—theoretically a family friendly bonanza (with, of course, an asterisk on Beauty and the Beast’s much-discussed “event”).
The Case for Christ, a film based on Lee Strobel’s bestselling apologetic book, didn’t crack the Top Five, but it did just fine, earning $3.9 million in about 1,200 theaters.