In the Divergent franchise, people typically fill one of five primary factions: Abnegation, Amity, Candor, Dauntless and Erudite. But this weekend, another faction was in play—one that changed everything: Opulent.
OK, so technically Tris, Four et al are members of the Divergent faction (which makes sense, given the name of the series and all). But thanks to The Divergent Series: Insurgent, some execs over at Lionsgate may now fill that Opulent box and could be looking at upgrading their summer vacations. Insurgent earned an estimated $54 million to upend the box office’s existing power structure. Never mind that critics were hardly enamored with the series’ second chapter (it holds a 32% freshness rating on rottentomatoes.com) or that it didn’t improve its monetary take over its first installment, Divergent. Tris and company did just fine, thank you very much.
Tris beat out another strong lady, Cinderella, for box office honors. But don’t feel too terrible for the belle in blue: Disney’s favorite scullery maid still managed to collect $43.5 million and dances on. Its 10-day take of $122 million is enough to make Cinderella 2015’s third-biggest grossing movie already, trailing only Fifty Shades of Grey ($163.8 million) and The SpongeBob Movie: Sponge Out of Water ($158.8 million).
The rest of the field was filled with a bunch of also-rans. Liam Neeson’s Run All Night earned $5.1 million, spoiling the debut of Sean Penn’s The Gunman ($5 million), which just proves you shouldn’t mess around with a raspy, gun-toting Irishman on his home turf of lead-filled thrillers. Oh, and speaking of armed killers from European islands, Kingsman: The Secret Service collected another $4.6 million to close out the Top Five.
Do You Believe?, the follow-up to last year’s surprise Christian hit God’s Not Dead, just missed the Top Five with an estimated $4 million. On the down side, that’s less than half of what God’s Not Dead earned its first weekend out of the box. But hey, $4 mil for a movie that relied almost completely on grassroots marketing? Not too shabby, that.
Final figures update: 1. The Divergent Series: Insurgent, $52.3 million; 2. Cinderella, $35 million; 3. Run All Night, $5 million; 4. The Gunman, $5 million; 5. Kingsman: The Secret Service, $4.6 million; 6. Do You Believe?, $3.6 million.
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