For all you Twitter fans out there, it appears there’s something else that your tiny social interaction blurbs can do really well: improve our choices at the box office.
Well, maybe it wasn’t all Twitter’s doing, but you tweet lovers helped, according to The New York Times.
It all actually started back in 2009, when negative tweets quickly sent the foul and fetid film Bruno yelping from the theaters. There were worrisome murmurs about all those tweets from studio execs back then, but it appears that now studios are actually starting to sweat.
The old tried and true formulas of churning out humdrum remakes (such as The Wolfman, or A-Team) and whipping up surefire star pics such as Killers (Ashton Kutcher & Katherine Heigl), The Tourist (Angelina Jolie & Johnny Depp) and Gulliver’s Travels (Jack Black) all sort of went south when the viewing public instantly tweeted, texted and Facebooked a big “Pee-U!” to all their social network pals.
According to the Times, this year’s audience pushback is making the studios rethink their usual moviemaking modus operandi and retreat to something new—a mixture of quality and originality (gasp!). Sean Bailey, Disney’s president for production, told the Times that, “In years past, most live-action films seemed like they had to be either one thing or the other: commercial or quality. The industry had little expectation of a film being both.”
Well, let’s hope that means we can have a little expectation for more of both in the future. And if it results in fewer Sex and the Citys and Cats and Dogs: The Revenge of Kitty Galores in the coming years, then all I can say is, “Tweet on my social networking brothers and sisters. Tweet on!”
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