Glass Still Not Cracking

23

Maybe it’s only appropriate that Glass finished victorious for a third-straight weekend. Windows are made of the stuff, after all, and Glass showed once again that it knows how to … win dough.

Not that it won that much in the grand scheme of things on this quiet Super Bowl weekend at the multiplex. The overall box office was the weakest since September 2017, according to Box Office Mojo, with not a single film even cracking the $10 million mark. Indeed, if Glass took its estimated $9.5 million and hopped on a time machine to the not-so-distant past—say, the weekend of Dec. 21—the film would’ve been locked in a dead heat for fifth place. And despite Glass’s impressive winning streak, it still has yet to crack the $100 million mark for its domestic run. M. Night Shyamalan’s oddish superhero story now stands at about 88.7 million.

The Upside landed in second place for the third consecutive week as well, bringing in about $8.9 million. The comedy’s performance helped squelch any optimism there might’ve been for the weekend’s sole newcomer, the PG-13 Miss Bala. Gina Rodriguez’s thriller snuck into third with a mere $6.7 million.

Two superhero movies, Aquaman and Spider-Man: Into the Spider-Verse, landed in fourth and fifth place, respectively. Aquaman squeezed out another $4.8 million in liquid assets, pushing its domestic total to $323.6 million. (Its international cume is now a trident-dropping $1.1 billion, and it still has yet to open in Japan.) Spider-Man: Into the Spider-Verse also added to its already healthy bottom line, too. Still in the top five after eight weeks, the animated flick webbed another $4.4 million, bringing its overall gross to $175.3 million.

Who wrote this?

Paul Asay has been writing for Plugged In since 2007 and loves superheroes and finding God in unexpected places. In addition, Paul has also written several books, with his newest—Burning Bush 2.0—recently published by Abingdon Press. When Paul’s not reviewing movies, he hikes with his wife, Wendy, runs marathons with his grown kids, Colin and Emily, and beats back unruly houseplants. Follow him on Twitter @AsayPaul.

Have something to say? Leave a comment.

Anonymous 11 months ago
I quite honestly forgot about the Super Bowl lol. I just found out this morning that it happened yesterday
-David the Clown
Anonymous 11 months ago
Lol. I only watched for the ads.

Posted By A-Non-Mouse
Anonymous 11 months ago
Posted by First Comment Guy

My friend, you genuinely didn’t miss anything.
Anonymous 11 months ago
Lol. That's what everyone has told me. Might just go and watch the commercials on YouTube or something
-David the Clown
Anonymous 11 months ago
Yeah, I probably should have waited and just watched them on YouTube instead of wasting my night lol.

Posted By A-Non-Mouse

P.S.
Besides the movie trailers, the Bud Lite commercials are the best!
Anonymous 11 months ago
LOL! The Game of Thrones Bud Lite was the best
-David the Clown
Anonymous 11 months ago
Yasssss! Even though I can't watch Game of Thrones now, I know it was a mocking of the show, which made it even funnier!

Posted By A-Non-Mouse
Anonymous 11 months ago
Lol. I don't watch GOT either, but that was hilarious.
-David the Clown
[removed] 11 months ago
This comment has been deleted
Anonymous 11 months ago
My guess is you are right. The real question is: How long will it stay up?

Posted By A-Non-Mouse
Anonymous 11 months ago
Posted by First Comment Guy

Was anyone else bored out of their mind during last nights big game? Because for me honestly, the most interesting thing that happened during the big game was Youtuber Ninja making a cameo during the NFL 100 commercial.

That, and that fact that Mr. Beast and four other guys wore Sub 2 Pew Die Pie shirts.
Anonymous 11 months ago
I'm a huge Patriots fan, and I literally only watched the 1st quarter and the end of the 4th. Last years game was way cooler, even though we lost to the eagles....

-some guy
Anonymous 11 months ago
That Spongebob fakeout during the half time show ,though. I was only looking forward to the half time show for the Spongebob thing, and they only use it to promote some dumb edgelord rapper with some dumb edgelord song nobody cares about. So disappointed....

-Evan
Anonymous 11 months ago
I only watched the Super Bowl for the ads lol. I hate the Patriots and I wish they hadn't won. The game was boring last year's game was better. The NFL 100 commercial was great but Captain Marvel and Avengers: Endgame trailers were the highlights of the night for me. All the Bud Light commercials were great as well. 

Posted By A-Non-Mouse
Anonymous 11 months ago
Posted by First Comment Guy

The Endgame trailer was pretty great! I just wish I could say the same for Captain Marvel.

I love the MCU and I genuinely wish I were more excited for that movie, but the truth is I’m not. The trailers and advertising for the film are so mediocre that it’s shocking to me that Marvel is making this movie. Honestly, whoever’s marketing that movie needs to get fired.

Funny thing is, someone made this funny parody video of the movie trailer and it actually got me excited for the film! Then I realized that the video I saw wasn’t official. Sigh.
Anonymous 11 months ago
Hahaha! I feel the same way. The movie is probably going to be great, but the marketing for it is awful. Although, Marvel could be hiding something big and can't show the good parts!

Posted By A-Non-Mouse
Anonymous 11 months ago
Posted by First Comment Guy

Marvel is hiding something big and isn't showing off the good parts with Avengers: Endgame, and the trailers for that movie have been great so far. So the fact that Endgame has secretive but exciting trailers while Captain Marvel doesn't isn't a good explanation for why her trailers are so meh.
Anonymous 11 months ago
@first-comment-guy What's the name of the funny parody video? 

-some guy
Anonymous 11 months ago
Posted by First Comment Guy

@some guy
The video is called, "Will the real Captain Marvel please stand up?!"
Anonymous 11 months ago
Well, people are really excited for Endgame, because you've gotten teases for it throughout the last 20 years. And people know the characters so well, they want more of them. The only time Captain Marvel has been teased/kind of shown was the Infinity War post-credits scene. So there are good reasons for why Captain Marvel hasn't had great marketing. Though, they really could have done a lot better. They should've shown more of the Skrulls and the Kree throughout the trailers, but they haven't. So all in all, Captain Marvel doesn't have as much setup as Endgame does.

Posted By A-Non-Mouse
Anonymous 11 months ago
Posted by First Comment Guy

@A-Non-Mouse
Even though Endgame has been teased for years, it's still not an excuse for Captain Marvel's weak trailers. You can take a superhero nobody's ever heard of and still make a killer trailer. Take this trailer for example.

https://www.youtube.com/watch?v=go6GEIrcvFY

The trailer is fun, the hero has a lot of charisma, and it genuinely gets the audience excited for the film. And that's a trailer for a hero nobody other than DC fanboys know about. Yet despite being a relatively unknown character, people are genuinely excited for Shazam.

Now I'm not saying that Shazam will outgross Captain Marvel; Captain Marvel will probably gross somewhere between $750,000-$850,000 while Shazam will probably make around $400,000. But if it weren't for being a part of the MCU and the fact that Captain Marvel will supposedly play a major role in Endgame, I would be willing to bet that not that many people would be interested in seeing Captain Marvel.

Also, I don't recall seeing any teases for Endgame in 1999. The MCU has existed since 2008, so at best they've only been giving teases for Endgame for 11 years. (Marvel did actually tease Infinity War in Iron Man.) https://www.youtube.com/watch?v=oNwViOTubUE
Anonymous 11 months ago
Am I the only one not planning on seeing Endgame?
-David the Clown
Anonymous 11 months ago
Okay. Oops. I meant to hit 10 years. I know they've been teasing since Iron Man and I agree with you about Shazam. But Captain Marvel has always been a bit more of a serious character whereas Shazam is not. And that's part of the reason a lot of people (including me) want to see Shazam. Because it looks genuinely funny. 

I'm not defending Marvel at all. They messed up with their marketing for this movie. I still think it will be good, but the way it's been marketed to date is more of the side of it being a movie with a Woman as the main superhero. Which I can understand putting some effort into that side of it, but you can also tease other parts of the story and the action and humor.

Posted By A-Non-Mouse

P.S.
Lol. I'm actually a big MCU and Marvel comic fan. I don't know why I put 20 years.

P.S.S.
@David the Clown
Probably. Lol
Anonymous 11 months ago
First Comment Again? 2 in a row!

Posted By A-Non-Mouse