Pokémon Goes to Sleep

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Three years ago, something of Wailord proportions hit the gaming world: Pokémon Go launched on smartphones. And not only did that release reinvigorate and revolutionize Nintendo’s gotta-catch-’em-all franchise, it pretty much singlehandedly put augmented reality on every gamers map. In a heartbeat, there were kids and adults walking around looking for Pokémon in their school […]

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What Netflix Shows Are Your Family Watching?

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family watching tv

Here at Plugged In, we do our best to cover the TV shows everyone’s talking about, whether they’re on broadcast TV, cable networks or, increasingly, on streaming services such as Netflix, Amazon and Hulu. Typically, we cover one or two new shows each week, as well as two-to-four episode reviews of series we’ve looked at […]

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Controversial “The Best Men Can Be” Gillette Ad Is Actually Brilliant

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Still from Gillette "The Best Men Can Be" ad featuring a father separating two boys who were fighting.

Gillette’s “The Best Men Can Be” short film is actually the culmination of a longer marketing campaign, and a good one at that. Cause marketing isn’t exactly new, but we have certainly heard a lot more about it over the last few years thanks to the Internet and social media. It used to take a […]

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Silence is Golden—Especially If It’s a Silent Phone

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silenced phones

If you’re willing to dress up like a cow on Chick-Fil-A’s “Cow Appreciation Day,” you can be assured you’ll be dining on a free entrée. On 7-Eleven’s “Free Slurpee Day,” you’ll quench your thirst without dipping into your wallet. If you traipse into any number of restaurants on your birthday, you’re almost certain to get a […]

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Generation Alpha’s Revolutionary World … And Parenting in It

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gen alpha

If you’ve been lying awake at night wondering what we’re going to name the kids born after Generation Z (those who arrived between 1996 and 2009), the solution is simple: Go back to the beginning. Savvy marketers, who always pay more attention to stuff like this that you and I do, are one step ahead […]

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Vodcast: Leveraging Childhood Stuff to Tell Adult Stories

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happytime murders

No Sesame. All Street. If you grew up watching Sesame Street, you may be a bit shocked with the new “puppetry” movie, The Happytime Murders. By taking a bunch of puppets who look a lot like those beloved childhood Sesame Street Muppets and making them very adult—this movie aims to shock. But we’ve seen this […]

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The Clanging Cringiness of Musical.ly

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Musical.ly

We’ve all heard about Facebook and Instagram, YouTube and Twitter. Certain apps and social media platforms are as ubiquitous as, well, the smartphone you’re probably clutching in your hand right now. But kids flock to some apps that we parents are sometimes woefully unaware of. The Musical.ly app may be one of those. On the […]

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