The Curse of La Llorona is Blessed at the Box Office

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movie monday Curse of La Llorona

Don’t look now, but La Llorona is with us. She cries for her lost children as she stalks through movie theaters, desperately grasping and clawing for the only thing that can assuage her grief: box-office receipts.

What? No, no. Got that mixed up for a minute there. La Llorona, the legendary Latin-American bogeywoman, wants to nab your children, not your cash. No, it’s the makers of The Curse of La Llorona that covet your discretionary income. And over this Easter weekend, they got plenty of it.

Despite some rather lackluster reviews, The Curse of La Llorona killed at the multiplex, banking $26.5 million in North America en route to a No. 1 finish. Granted, La Llorona’s take doesn’t look all that impressive when stacked up against, say, Captain Marvel’s $153.4 million debut. Even when you look at the other movies in The Conjuring Extended Universe (of which La Llorona is technically a part), it’s the low ghost on the terror totem pole. Still, it beat the studio’s own expectations and cruised to victory. La Llorona may be crying, but the only tears its creators are shedding are those of happiness.

La Llorona ended Shazam!’s two-week run at No. 1. The DC/Warner Bros. superhero fluttered back to earth this weekend, landing at No. 2 with $17.3 million.

In third place we find Breakthrough, which had something of a breakthrough itself. The Christian drama finished third with $11.1 million over the traditional three-day weekend.  Add in the cash it collected since opening on Wednesday, and this little Christian flick has already earned a big $14.6 million—pretty impressive for a faith-based film.

The movie’s success suggests that 2019 may be a pretty solid (if not spectacular) year for faith-friendly movies. While we’ve yet to see a runaway hit like last year’s I Can Only Imagine (which earned $83.5 million), both Breakthrough and Unplanned ($17.3 million) have surpassed industry expectations, and they’ll both be adding to their bottom line in the weeks to come. And remember, even Imagine started out with a modest $17.1 during its opening frame.

It’s unlikely that either will pass Captain Marvel anytime soon, of course. The year’s biggest blockbuster (so far) earned another $9.1 million to finish fourth. It’s taken in more than $400 million stateside, becoming only the 34th film in history to do so. Add in its global receipts, and Marvel’s namesake superhero movie has earned more than $1 billion.

Given that the Mouse House technically owns both Captain Marvel and Breakthrough (through its newly purchased adjunct Fox), perhaps Disney shouldn’t worry about the performance of Penguins. The nature film, like its namesake bird, never really took flight. It landed in 12th place with $2.3 million. Lucky for Disney that the cast works for fish.

The holdover comedy Little closed out the top five with $8.5 million.

Who wrote this?

Paul Asay has been writing for Plugged In since 2007 and loves superheroes and finding God in unexpected places. In addition, Paul has also written several books, with his newest—Burning Bush 2.0—recently published by Abingdon Press. When Paul’s not reviewing movies, he hikes with his wife, Wendy, runs marathons with his grown kids, Colin and Emily, and beats back unruly houseplants. Follow him on Twitter @AsayPaul.

Have something to say? Leave a comment.

Anonymous More than 1 year ago
Posted by First Comment Guy

To clarify my joke down below, someone said to take a shot every time Plugged In said a secular movie underperformed while also mentioning that a Christian film did well.
[removed] More than 1 year ago
This comment has been deleted
Anonymous More than 1 year ago
Posted by First Comment Guy

Ed Helms played the character Andy on Parks and Recreation.

I didn't know that myself, and only understood the joke A-Non-Mouse was making after looking up Ed Helms myself.

Honestly, I thought A-Non-Mouse was referring to Andy from Toy Story!
Anonymous More than 1 year ago
That's why I didn't know who in the world Andy was. I've never seen Parks and Recreation and never really wanted to either. Amy Poehler's just plain stupid in my opinion, and the whole show seems dumb as heck to me, lol.
Anonymous More than 1 year ago
Hahaha! Yep! Except he played it in The Office. Andy in Parks in Rec was Chris Pratt. What was the post up above that got deleted.

posted By A-Non-Mouse
Anonymous More than 1 year ago

I've never seen The Office either, because it along with other like-minded shows like Parks & Recreation, Sports Night and 30 Rock all just seem really stupid to me, lol.


My favorite comedy shows are ones like Home Improvement, The Golden Girls, The Big Bang Theory, 2 and a Half Men, The King of Queens, and so forth.

Anonymous More than 1 year ago
Saw Penguins this weekend and loved it about as much as I have previous Disney Nature movies. As usual there were some downright gorgeous scenes with the hundreds of penguins swimming perhaps being my favorite, and some scenes like the baby penguins being born were downright adorable, and the storyline was quite funny as well too. Add that to a surprisingly effective soundtrack and it definitely becomes another winner in my book. Born in China may still be the best of the bunch in my mind but Penguins easily makes top three for me with only Bears being slightly better than it in my mind.
Anonymous More than 1 year ago
The only reason I want to see Penguins at all is because Andy is narrating it. Don't care at all about the movie lol.

Posted By A-Non-Mouse
Anonymous More than 1 year ago
I just think all the Disney Nature movies are beautiful to look at, showing me parts of the world and the animals living there I had never seen before. And because you really get to care about certain animals along the way that's just a major plus in my mind. And by the way, Ed Helms narrated Penguins. Don't know who the heck Andy is.
Anonymous More than 1 year ago
Andy is a really funny character in the Office.

Posted By A-Non-Mouse
Anonymous More than 1 year ago
Like this comment if you want Plugged In to post their review of Avengers: Endgame later Friday afternoon that way we aren't tempted to read spoilers in it.

Or just have them write a review with nothing about the plot in it at all. 

#ThanosDemandsYourSilence

Posted By A-Non-Mouse
Anonymous More than 1 year ago
Posted by First Comment Guy

I think Plugged In should be free to do their job however they like, as long as they still do the thing that they set out to do (being to warn us about the content in a movie).

If Plugged In posts their review on Thursday night and one read the review only to read spoilers in the review, I would say that would be the readers fault, not Plugged In’s.

Also, since when should we give Thanos what he wants?
Anonymous More than 1 year ago
Well, I would agree with you, but I still think it would be better for them not too. Friday morning at best. (I wonder when they're allowed to post it?) 

And idk ask the directors!

Posted By A-Non-Mouse
Anonymous More than 1 year ago
Posted by First Comment Guy 

I think you mean better for you.
And I think you’re strong enough to resist the temptation of reading their review, which may not even have any spoilers in it.
Anonymous More than 1 year ago
Thankfully there were't any. And I didn't read the whole thing. So Thanks PI.

Posted By A-Non-Mouse
Anonymous More than 1 year ago
Posted by First Comment Guy

La Llorana’s take isn’t impressive but Breakthrough’s take is pretty impressive? 

Time to crack open a cold one and take a shot! 
(I kid, I kid)
Anonymous More than 1 year ago
(Sarcastic gasp) You would dare take a shot! (Another sarcastic gasp)

Posted By A-Non-Mouse
Karl The Klown More than 1 year ago
I can hear the legalistic mob coming as we speak 
Anonymous More than 1 year ago
Ikr. In the next week there will probably be 17 replies to his post XD.

I don't really care about the joke honestly. And to quote Michael Scott: "Sue me."

Posted By A-Non-Mouse
Karl The Klown More than 1 year ago
Let them come. As you know, I will deal with them accordingly 
Anonymous More than 1 year ago
Hahaha. Of course.

Posted By A-Non-Mouse
Anonymous More than 1 year ago
Good thing "You know who" isn't around to lead that mob anymore... ;)

-Evan
Anonymous More than 1 year ago
Hahaha. @Evan. Very true.

Posted By A-Non-Mouse
Anonymous More than 1 year ago
$26.5 million is small compare to the estimate $250 million+ Endgame is estimated to make at the Box Office this weekend. 

Looking forward to seeing Endgame this Friday

Posted By A-Non-Mouse