I really do hate to admit this, but I once tried a particular brand of whiskey just because it was featured in a movie.
It was years ago—long before I started working for Plugged In, I should say for the record. But I had made an emotional connection to that movie, and I still remember how compelled I was to purchase it and try a sip.
Which is about as far into the bottle as I ever got. I didn’t then and still don’t drink whiskey. And it was predictably dreadful. At least it was predictable for anyone else who might have been looking on. I couldn’t see it at the time. And it taught me a very visceral lesson: What might seem so very tasty or cool or fashionable or right in the context of a movie or a television show … isn’t necessarily so.
We’ve reported lots of things over the years about people who react pretty much the same way I did. Trying things just because they feel a connection to them by way of some bit of entertainment. The latest of note? That hotel bookings to Norway are up 37% compared to the same timeframe in 2013, and many experts track the increase directly to the Disney film Frozen.
So it’s not even a small surprise to me that according to Entertainment Weekly, next year a company will be rolling out The Wines of Westeros in time for the fifth season of HBO’s Game of Thrones. Each of the 12 wines supposedly reflect the personalities and traits of fictional Westeros’ array of familial powers. “The reds are all associated with the houses that are … strong and robust,” says Common Ventures’ Jane Burlop. “The whites on the other hand are more cunning, perceptive and mysterious.” See what I mean about that romantic/emotional pull?
Even Marge Simpson, animated matriarch of Fox’s The Simpsons, is getting her own line of makeup, courtesy of MAC. The line includes lip glosses, nail stickers, eye shadow and blushes, though as Entertainment Weekly notes, “curiously, none come in shades of yellow.”
Those wines and that makeup will certainly sell, maybe even sell well. But my money’ll stay safe in my pocket. I’ve already learned that lesson. Not that I can imagine anyone actually having an emotional connection with Game of Thrones. But that’s another blog post.
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