When I think of grand prizes, I tend to think of new cars. Bags of cash. Trips to Hawaii. Maybe even a year’s worth of fine chocolate for foodies. But apparently I’m boring old school. Now E! has created a new reality TV series in which brides-to-be are thrown into an arena and told to fight like wolves for … plastic surgery.
The show is called Bridalplasty, and no, I’m not making this up. But I might be understating it a bit. Wolves may be less vicious than some of these Bridezillas.
In the upcoming, 10-part program, soon-to-be brides compete for surgical makeovers and the ultimate prize of surgery and a celebrity-worthy wedding. Their grooms, who will see them for the first time after their physical alterations will be either pleasantly surprised by the new “perfect” woman or completely disoriented by the “stranger” walking down the aisle.
I just don’t get these women’s reasoning, though. If a man fell in love with you while you had love handles or a Roman nose, then why worry? Well, E! “answers” this:
Every bride wants to look her best on her wedding day but for the women competing on … Bridalplasty, only perfection will do. Bridalplasty brings together engaged women who are seeking complete image transformations before their big day—they want the dream wedding AND the dream body to go along with it.
Of course. Because “just average” looking people are anathema in our insane, mixed-up, ludicrously crazy culture.
I think Dr. Roberto Olivardia, a clinical instructor at Harvard University’s psychology department, got it right when he told ABC News:
It's a horrible idea. It absolutely plays into this notion that if you achieve the 'perfect' appearance, everything will be better. The message it sends to girls and women, as if you're not beautiful enough on your wedding day you have to receive plastic surgery from head to toe.
How did reality TV end up here? Maybe videogum.com‘s headline put it best:
Bridalplasty: The Final TV Show Ever Made Before Mankind Slips Quietly Into The Dust.